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Members Club Design.
Concept and brand, membership tiers, dues and initiation, amenity access, programming and ancillary revenue, sales-launch materials and the roadmap to opening.
Private members club advisory · New York
Private members clubs, designed to
Concept, membership and programming for developers, hotel owners and founders. Designed by operators who have built and run members clubs, and checked against the staffing plan and pro forma before you build.
Private members clubs in New York and Miami Beach✦
40+ venues opened and operated✦
Michelin-starred restaurants✦
World's 50 Best Bars✦
Forbes Five-Star hotels✦
Who we work with
A club in the plan, and a date that won't move.
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Resort and residence developers with a club or membership component
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Hotel and real-estate owners adding a members club to an existing asset
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Founders launching a new members club
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Established clubs planning a membership reset, a renovation or a new GM
What we do
The club, from concept to full membership.
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The Club Reality Check.Start here
A two-week, fixed-fee review of your club concept and pro forma against the membership, service and staffing model, with a clear list of what to fix before you build or sell.
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Food, Beverage & Operations.
Restaurant and bar programs, operational reviews and leadership training for the club, hotel or resort around it, built to the standard of the world's best rooms.
The first step
The Club Reality Check.
Before you commit to build-out or launch sales, we test your club concept and pro forma against how it will actually be staffed, programmed and run, and show you exactly where they don't add up.
- Two weeks
- One fixed fee
- Credited toward full design
Week one
Review
We study your concept, pro forma, floor plans and sales timeline, and interview the people who will build, sell and run the club.
Week two
Findings session
One working session with your team: where the membership model, programming and staffing plan diverge from the numbers, and what to change.
After
Your call
Keep the report and run with it, or continue into full club design with the fee credited in full.
Why Marcheval
Most consultants have studied clubs. We have run them.
Kyle Tran, Founder
- Private members clubs in New York and Miami Beach, built from concept to full membership
- A new members club brand created for a younger creative community
- 40+ venues opened and operated, including Forbes Five-Star hotels
- Michelin-starred restaurants and World's 50 Best Bars programs
We pair that experience with disciplined financial analysis, so every membership model, programming calendar and staffing plan ties back to the P&L.
Have a club in the plan?
Tell us where it stands and when it needs to sell.
Tell us about your project. We'll tell you honestly whether we can help, and what the first step would be.